Tuesday, July 15, 2008

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Featured Couture Article

CHANEL No. 5 Story

By Cathy Rideg

The latest advertising champagne to promote an every lasting perfume that everyone knows world-wide is directed by Baz Luhrman and stars Australian own Nicole Kidman.

THE SCENT

Is best described as �A bouquet of abstract flowers with an indefinable femininity.�

HISTORY

Coco Chanel commissioned Ernest Beaux to make six perfumes. They were labeled No. 1, No. 2, through to No. 6. Chanel No.5 that was and still known as the best Chanel perfume out there.

At the time of Chanel No 5�s launch, the most expensive perfume oil was jasmine due to the expense distilling process. On May 5th 1921 Chanel introduced the perfume to some of her closest friends. The fitting rooms in her boutique were also scented with No. 5 to create an ambiance that no one else could create. This idea was thought through by the Chanel Perfumer, otherwise known as an artist/creator of Chanel, who for years concentrated on what is known as the one of the most powerful senses �The Nose or Smell.�

MODELS FOR CHANEL PAST AND PRESENT

It is said that sales increased in the 1950s, especially after the perfume was introduced in the United States. Marilyn Monroe (Born 1st June, 1926 and Died 5th August 1962) endorsement of the brand is said to have contributed to its popularity. When asked what she wore in bed, Monroe simply replied, 'Two drops of Chanel No. 5'. Coco Chanel herself is quoted as saying, 'A woman should wear fragrance wherever she expects to be kissed.'

Famous Models for Chanel No 5 in the past and present have been, Catherine Deneuve, Estella Warren, and currently on Commercial television is Australian known Nicole Kidman.

About The Author

Cathy Rideg is a freelance writer who specializes in Internet Home businesses. She loves perfume and has started an Online Internet Site at http://www.perfumessentials.com/
Related Articles: Articles on MAjor Perfume Designers, http://www.perfumessentials.com/perfumearticles/fragrancearticles

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Susanna Homan: Here's a recent tally of summer dresses in my closet: 36 day dresses, 21 cocktail dresses and six strapless sundresses. This would seem decadent if one of my girlfriends hadn't recently disclosed that she's already bought about 35 dresses just this year.



Executive Luxury Event Fosters New Business Relationships

Sat, 05 Jul 2008 01:39:17 -0600
(Fashion News and Information) Over 300 chief players of the luxury industry convened on June 17th in New York to hear key market developments learn best practices in ecommerce and marketing identify new growth driving opportunities in the online channel and leave with turnkey solutions to drive their business forward The three day conference showcased case studies from industry luminaries roundtable discussions and focused networking opportunities Companies in attendance included Conrad Hotels The EsteeLauder Companies David Yurman Hubculture St Regis Luxury Collection Forrester Rolex SA MercedesBenz USA American Affluence Center Vivre Tumi Lacoste Frette and many more If driving personal and emotional connections with todays savvy and discerning consumer is the next wave of luxury marketing then utilizing social media to tap into consumers everyday life is marketings modus operandi In a dynamic panel discussion seasoned professionals Joe Robinson President CEO of A Small World Dee Salomon SVP Sales and Marketing at Stylecom and Tim Kendall Product Manager of Facebook exposed the potential pitfalls involved with participating in social platforms and explore the opportunities of online communities as a breeding ground for increased brand awareness and loyalty Author of The Middle Class Millionaire Lewis Schiff provided research to help luxury marketers identify the purchase behavior and luxury brand preferences in todays economy by some 84 million households This demographic the working rich are exerting a powerful influence on consumer attitudes and in society en masse unlocking a completely new revenue stream for luxury brands Schiffs research and 2009 prediction for the spending habits across luxury categories offered valuable insight for potential strategies to increase brand awareness and protect luxury statusMilton Pedraza CEO of Luxury Institute delivered propriety research in an engaging presentation reviewing top luxury brands rated by consumers Providing a detailed assessment and audience polling Pedraza brought the voice of wealthy buyers straight to the delegation offering deeper insight into their consumptive preferences and collective consumer behavior Luxury Interactive 2009 will take place in June in New York For more information please visit wwwwbresearchcom...

Work out in a Balenciaga dress? The new FitFlop Gladiator Sandals are very fashionable

Last summer getting your feet into the limited supply FitFlop, the sandal with the built in gym was about as impossible as coming upon an authentic Birkin at a yard sale, theres a chance but slim it is. Slim is exactly why these souped-up flip-flops sold out upon introduction. The obvious piésistance of the new FitFlop styles is the Aurelia corseted FitFlop gladiator sandal designed in collaboration with the NY’s downtown fabulous fashion boutique Kirna Zabete.

Pink Pony Rides Again For Breast Cancer Awareness




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